“Now Start With Who is a timely reminder that our businesses exist to make our customers’ lives better. I recommend it.”
-Chip Wilson, Founder of lululemon
So much has changed because of COVID. What hasn't changed is the business principle that matters most:
Businesses exist to serving customers by solving their problems .
As we prepare for a world after COVID, it's the ideal to time reconnect with the heart and soul of your business - the people you help.
Now Start With Who is your guide to reconnecting with your ideal customers so that you can enjoy the next wave of growth and impact at work.
Serving is the new selling.
What Happens When You Serve A Clearly Defined Who?
When your Who gets their results they hoped for, they will get excited and eagerly share with others the positive changes they received.
Valuable marketing dollars will not be wasted trying to sell to the masses. Your Marketing plan will focus only on Your Who.
A LEGACY OF WHOS
Offering transformational, impactful, and life-changing products and services will always be in demand, regardless of market conditions.
Watch The Story Of How Mark Got Clear
Big Ideas You Find In Now Start With Who:
The one thing more important than money, that will propel your business.
Make your business disruption proof.
Learn how a string of bad dates and a bunch of Chiropractors helped discover a niche
Discover the three motivators that drive companies forward.
Test your websites to see if it's connecting.
4 impactful actions you can take now to start serving your Who.
Now Start With Who's Author Is Jon Morrison
Jon Morrison is the founder and president of Get Clear Consulting, a network of companies dedicated to helping connect business leaders to the tools they need to hit their goals.
Jon is a certified StoryBrand Guide. He uses the power of story to create clear marketing messages that grow businesses.
Formerly a pastor, Jon uses his love for people to help his client understand that by putting their customers at the center of their business, they can make the critical connections necessary to succeed in business today.
He has been featured on TEDx and delivers talks all over North America. Jon lives in Abbotsford, British Columbia. Together with his wife, Hayley, they have three awesome daughters: Abigail, Grace, and Lucy.
Learn more by visiting Get Clear Consulting's website.
Jon Explains His Start With Who Message During A 2019 TEDx Talk:
Jon has helped me use the best tools available to get my message to the world.
While working together, Jon has a way of keeping me encouraged, passionate, and focussed on becoming an international leader in my industry.
- Guy Cramer, President/CEO of Hyperstealth Biotehnology Corp. and Tech CEO of the Year (2017).
As a busy chiropractor, I don't have enough time to take advantage of all the great tools that I know can help grow my practice.
I am thankful for Jon's insight and encouragement to try new initiatives and become an influencer in my city.
- Dr. Aaron Jorgensen, Northwest Injury Clinics
Who Is This Book For?
Entrepreneurs will learn the Who, What, and How framework. This unique framework saves time, money, energy and will bring clarity to your ideas.
Start With Who gives executives a new perspective that reignites the mission and vision of the company. It confirms that putting people at the heart of your business is the key.
This book gives emerging and established thought leaders a tested step-by-step strategy that will exponentially enhance the growth of your audience.
When you're trying to reach everybody,
you're not helping anybody.
© 2021 Get Clear Consulting